Six Reasons Why I Need a Website and Not Just Facebook
Since we love working with small businesses and organisations, I get asked a lot about one of the most basic questions to having a website: “Why should I have one? How does it benefit me?” Many folks, because they just don’t understand the concept of online marketing, fail to grasp how important a website is to their business. In order to clear the confusion, here are six solid reasons you need a website (and not just a Facebook Page).
1. It increases your find-ability
Facebook is where people will go to find out more about you, but Google is still where people go to find you, period. Your website needs to be the primary source of information for you, your business and your services and pricing. Facebook is great; over a billion members, and I would say you should keep your Facebook Page for sure—but you don’t control it. If Facebook decides to change their algorithm in order to show more posts from paid advertisers (as they’ve done in the past), your Facebook Page suddenly becomes a lot less valuable. Should you still have a Facebook Page? Yes, for sure. But Facebook, Twitter, Pinterest—these are what you call your “outposts”. Your home base needs to be your website that you can control. (Hat tip to Michael Hyatt for the concept of home base vs outposts.)
2. It helps promote your image
This one ought to be easy to understand as a business owner. In the same way that a couple of hours in a salon chair can improve a person’s overall presentation, a website does that for your business. A website tells people you’re legit and that you care about your perception. You’re not going to leave prospective clients wondering about how your services work or what you charge, because it’s all going to be available to them at a moments notice.
3. It makes you more appealing on popular review sites
One of your best tools is the referral systems that come in from places like Google Reviews, Facebook Reviews or standalone services like Yelp. A website not only makes it easier to leave reviews, but is a great place to display reviews for prospective clients. Plus, having your own web address on your Yelp profile helps establish credibility.
4. It can help reduce the friction of scheduling appointments or selling products
For some reason, this one is tough for folks to get a grasp on. If you run a business that requires people to schedule an appointment, you want to help make that transition as easy as possible. Most of you, who are used to taking phone calls to schedule appointments, don’t want to change that. I understand that you don’t want to “fix what ain’t broke,” but I really push my clients to open up their mind to using the internet as much as possible when it comes to connecting and selling to the client. It’s one of easiest, most painless ways to make a new customer. Literally every time a client has taken my advice and began scheduling appointments on their website, they’ve seen an increase in customers.
5. A website is one of the lowest-cost forms of marketing you can do
When you place an ad in the paper, your reach only goes as far as the circulation. On a billboard, it’s limited to the traffic that drives by every day. With the internet, there are no limits except the ones we put on ourselves. When you use your website properly, it cascades onto other services, like Facebook and Pinterest, thereby enhancing your reach even more. Wouldn’t you love to be able to get your name in front of more customers? Isn’t that why we advertise in the first place?
6. It helps create and fulfill other marketing opportunities
Want to grow your Social Media presence? A website does that. Increase your email subscribers? A website does that, too. Your website, when properly done, is the starting point for a whole new world of opportunities. All you need is the tools we’ve talked about and an ability to stick to it. I want to make that last part clear: you need to make sure that your website is now a key marketing tool that we’ll keep running all the time, so that you continue to get usefulness out of it.
'Basic Website' packages are websites that have a pre-defined template with minimal customisation options. Logos, branding colours, text and images are customisable. Any additional customisations will be billed seperatle and in addition to the package you choose. An Online Contact form is included in all our basic options.
'Responsive Website' packages are websites that we design specifically for you with customisations on just about every element of the site (*excludes customisation of pre-defined elements, these will be billable customisations) The package includes an image slider and 4 modules with custom layout and design. All the 'Responsive Website' packages are Content Managment Systems and you will be given access to the administrator section of your site to further customise and change the content as your wish. All the 'Responsive Website' packages are also mobile friendly and include a customised Online Contact form. Only on this package are most of the additional components available.
Online Store Component
'Online Store' packages are websites that have all the features of the responsive packages but with the added functionalitiy to sell items online. When added to your package we will do the initial installation and setup of the shopping environement and fully intergrate it into your website so that the end result is a seemless experience for your website visitors and online customers alike.
We will setup the the first 20 products in full and thereafter you can continue to populate your online stores products or we can do so for you at an hourly rate.
There are various payment gateway options availble to you at a cost which can be selected, namely Payfast, Paygate and Paypal.
Donor Force was developed by Netwise Multimedia to help churches, ministries and NGO's to compete with commercial entities in gaining interest and receiving funds online. Donor Force is a complete online relational donor management system like nothing else out there.
Not only can you manage your donor member information, you can receive online financial gifts, for projects and campaigns; and observe donor giving patterns and history too.
Events Booking is a Joomla events registration / events manager extension. It allows you to create, display events, handle registration, get paid from registrants via online payment gateways such as PayPal, Payfast & Paygate
It is now illegal to bulk mail from mail clients like Outlook and companies that use this approach are being prosecuted right here in South Africa. But bulk mailing sites like Mailchimp and Graphic mail are just too expensive for the average business. ACY mailing is a globally recognized bulk mailing solution that meets the requirements of all the anti-spam laws and allows you to bulk-mail straight off your website – FREE. We install the Starter version. All you pay for is the installation and configuration time.
Our unique Bulk SMS component works in conjunction with the Clickatell gateway making bulk sms much cheaper. Manage communication with your clients through bulk sms, offer specials, notify clients about competitions etc.
Send sms’s to individuals or lists
Create lists of users for specific purposes.
Purchase credits online through Clickatell. Available credits are indicated in the component
Synchronise users with Joomla client database and ACY Mailing subscribers.
Preachit is the no.1 sermon manager for Joomla. Preachit was written for those who want flexibility and simplicity in a component to create and display multimedia for their church ministry. Multiple options, widespread media compatibility, a variety of coded templates and custom template builders make Preachit an ideal component for any website.
Unlimited Messages, series, teachers and ministry screens
Fully Skinnable – different look and feels available
Responsive design and layout
Upload audio, video, PowerPoints and Notes for view and / or download
Amazon S3, Vimeo and YouTube support
iTunes compatible podcasts
Social bookmarks - AddThis
Blog like tags
Comments fields for feedback
Scripture links to Bible Gateway, Biblia.com and YouVersion – complies fully with Intellectual Property rights and copyright laws.
Solidres is an adaptable venue booking component. Run your entire booking system online through the back end of your website and allow potential clients to book online. Bookings can be provisional to give the opportunity to clients to still check out your venue before you confirm the booking.
Allows bookings on a calendar display system. People can book a venue and pay online or, for a more personal interaction they can make a provisional booking and you can follow up with your client.
Flexible tariff configuration - Allows for seasonal tariff changes for your venues.
Allow guest to register an account with your site while making reservation. This makes their details available for marketing tools like ACY Mailing and Bulk SMS.
Allows you to take venues out of service for periods when you need to renovate them etc.
Allows you to generate/download/email/preview invoices in backend as well as creates email's reservation PDF attachment (Can also be made into provisional invoices for follow up)
Provide a dashboard with report and statistics ability for your Solidres with nice charts.
Allows for discounts to be issued (on venue cost) for your booking system.
Adding of extras by the client is possible.
A nice and responsive slideshow with many effects to attract your guests.