Today more people in South Africa use the internet via mobile devices such as smart phones and tablets than by pc or laptop. If you are to use your website effectively you need to take this fact into consideration. Base your strategy on how your audience really uses mobile. An effective mobile content strategy demands an understanding of your audience's mobile usage. Marketers like to imagine they know their customers. But the reality of mobile usage may differ from your perception.
Part of your audience profile should focus on how mobile fits into your customers' lives. What devices are they on? What kind of an experience are they looking for from you? Data from your existing website analytics program can give you mobile insights, as can targeted surveys, to form the foundation of your mobile content strategy.
Netwise Multimedia can develop interactive websites that "mould" the content to display on just about any mobile device out there. Give us a call on 083 4449800 to find out more.
2. Extend Your Reach to All Platforms
In 2013, mobile Internet has surpassed desktop use. More than 60% of all visits to websites now come from mobile devices. The mobile audience is massive in South Africa and begging for more content. Make sure your site is compliant with all the browsers, and can be viewed on any device.
Since 1997 the web has changed a lot and we have been there to keep you updated. Make sure your site is ready for mobile visitors. If you don't already have a mobile version of your site, you must consider the obvious. People have smart phones and they want to access your content. No matter what business you're in, chances are people try visit your website on their mobile devices.
The time for a mobile site is here. And it will stay. Through our new interactive websites you can get the best of all worlds.
3. Too Much Text
Reading is the primary action people perform on websites, but many people strive to read as little as possible on most websites they hit. it is important to make sure your content is sharp, to the point and well balanced with images. If you have to scroll down more than three times on a page you have too much content.
4. Get to the Point
Take the lead from content marketing and give users factual information as quickly and easily as possible. Because web visitors are so goal oriented, they do not want to be distracted by irrelevant information.
5. Go Mobile
There are 7 billion people on the planet today. Did you know that 5.1 billion own a cell phone while only 4.2 billion own a tooth brush? More than 65% of people in South Africa use cell phones to connect to the internet. At the end of last year 54% of all phones will be smartphones. 47% of consumers confirm they use their smartphone to search for local information, such as a local store they want to visit.
The question is, is your website mobile friendly? Our interactive websites display content on all smartphones. Talk to us about getting your website mobile friendly.