Firstly and most importantly, always put your URL on letterhead, business cards and in e-mail signatures--wherever potential visitors are likely to see it.
Be sure to include your web address in all press releases you send out to members of the media. By having it at their fingertips, they may be more likely to include it in articles they write about your company.
Don't forget to put your web address in your Yellow Pages ad or in any other ad you publish. Use advertising that is not read once only. For example, magazines that sit on doctor's waiting room tables get more exposure than a newspaper advert.
If your employees wear uniforms, put your URL on them so every one of your customers sees a walking advertisement of your website.
Include your URL on all promotional items you give away--coffee mugs, T-shirts, key chains and so on. A daily reminder is a good way to get people to visit your site.
Do you own any company vehicles? Be sure to put your URL on the side of any car or truck that's out there delivering your products.
If you are a small business or sole proprietor working from home adding your business advert with your web address to the rear windshield of your personal motor car will help.
Place your web address on the bottom of every page of your product catalogue so customers have easy access to your website. Use the catalogue to refer people to your website by indicating that more information on various products are available on the website. Make sure that this is the case.
Through your search engine submission process you can get the best exposure possible. We, at Netwise Multimedia, can help you with this. (Netwise Multimedia automatically applies search engine optimisation to all our websites.
Make use of Google Adwords to create sponsored adverts on Google to radically increase your exposure. Netwise Multimedia can assist with this.
Launch a sweepstakes that offers anyone who registers on your site or subscribes to e-newsletters within a certain time frame the chance to win a free gift.
Add Netwise Multimedia's ACY Mail to your website to enable you to send out a FREE weekly e-mail newsletter to registered site members that offers tips and news related to your company or industry with links back to your site.
Offer free content to other sites. It's a win-win situation: The other site gets free articles to beef up their offerings and you get a link back to your site and the cachet of being an expert.
Send a well-planned, customer-focused e-mail promotion with ACY Mail to a targeted list of potential visitors and offer a discount toward the purchase of anything from your site. Spend time on your e-mail's look and content: You want to offer value to customers and not have it appear to be spam. If you do not have an e-commerce pay system on your site offer a printable coupon or a downloadable PDF coupon to those visiting your site and purchasing from you via conventional methods.
Create your own link exchange by asking sites complementary to yours (but that don't compete) to put your link on their pages and you'll do likewise.
Hook up with web affiliates--hundreds of sites that all link their traffic to yours--and get visitors from sites with related content.
Get active in online discussion groups and chats and always include your URL in your signature. (Don't do any hard selling, though. Most groups frown on such behaviour and will think you're spamming the group.)
Any time someone orders a product from your site, include a catalogue with their order to get them coming back for more.
Inspire your visitors to spread the word for you with viral marketing techniques, from the aforementioned newsgroup participation to including an "e-mail this link" on every page of your site.
Not sure what your customers want? Try creating an online survey to get their crucial opinions on how well your site is selling to them. A tool like Survey Monkey can be very helpful in this regard.
When creating your own ads, make sure you understand who you're targeting, the goal of your campaign, and how to creatively use the ad confines to get viewers to click on your ad, not away from it.
Use other selling venues like online classified advertising or online auction sites to increase exposure to your site and products.
Use social media to drive traffic to your website. Create a Facebook page and use it to refer people to your website by listing a product or service and a link to that page on your site.